New Products

Sally Beauty Partners With Soapbox for Haircare

New alcohol-free finishing mists and heat protectants promote scalp health.

Soapbox is taking the sting out of haircare with its new alcohol-free hair fragrance finishing mists.

The new styling collection was developed to deliver lasting scent while helping protect the long-term health of every hair type and texture. The lightweight formula delivers fragrance while helping smooth flyways, enhance shine, and protect hair from UV exposure and color fading, making it suitable for all hair types, including dry, color-treated, curly, chemically processed, or damaged hair, making fragrance more inclusive without compromising hair health.

“Soapbox and Sally Beauty share a belief that high-performing hair care should work for a wide range of hair types, textures and needs, making Sally Beauty the ideal partner to introduce our newest collection,” said David Simnick, CEO and co-founder of Soapbox. “Consumers shouldn’t have to choose between long-lasting fragrance and healthy hair. By eliminating drying alcohols, we’re setting an example and rethinking the category with an inclusive, hair-healthy formula that delivers beautiful scent, shine and styling benefits.”

The Hair Fragrance Finishing Mist Collection debuts in four signature scents, each inspired by countries where Soapbox’s Global Soap donation partners serve communities, reinforcing the brand’s commitment to beauty with purpose. Available fragrances include Vanilla Sandalwood; Jasmine Pistachio; Lychee Hibiscus; and Vetiver Amber.

Heat Protectant and Daily Moisture Collection

Launching alongside the fragrance collection is Blowout Brilliance Heat Protectant, a silicone-free styling spray that protects hair from heat up to 450 degrees Fahrenheit while delivering visible shine, smoother strands and fuller-looking volume. Powered by Glossyliance to help create a mirror-like glossy finish, along with strengthening barley and quinoa proteins, the lightweight formula preps hair for heat styling and helps deliver salon-quality blowouts at home without silicones, buildup or heaviness.

Expanding beyond styling, Soapbox is also introducing its new Jasmine & Sweet Almond Daily Moisture Wash Collection, featuring a shampoo and conditioner that gently cleanse while delivering lasting hydration and softness. Powered by a skincare-inspired Hyaluronic Complex, the lightweight formulas help create a hydration shield that locks in moisture beyond the surface for smoother, shinier, more manageable hair, without buildup or weighing strands down.

The new collections are available at Sally Beauty stores nationwide and online at SallyBeauty.com.

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